Photo by Show in my Eyes (cc)

Photo by Show in my Eyes (cc)


In sales, it’s often quoted that your success rate is based on need.

So, this is a plea to dream, to care, to need!

When we soak ourselves in ‘facts’ and ‘preparing for the worst’ we water down our need. We lower our success rate.

We were born dreaming. When we were young, we were filled with need. We needed that hug. We needed that bike. We needed to play for five more minutes… Then five more after that. It wasn’t a “want”, it was a palpable need.

How often were we told, “You don’t really need that”? Or worse, how often have we said that to another person?

Need is often seen as a weakness. Think of the images that pop up when I say “a needy person.”

Who am I to tell another person what they do and don’t need? I just want people to embrace NEED. Be proud of NEED.

And slowly over time, we were trained that those feelings weren’t really needs, they were “wants”. And that’s different, that’s softer, that’s expendable.

And slowly over more time, “wants” then became questioned, negotiated, and held hostage by authority until finally it’s easier to not want at all. Our classrooms are filled with silenced dreamers afraid—or resentful—to say a need out loud.

And we are surprised at the rapidly failing success rate to achieve one’s dreams?

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